NRF Forecasts

NRF expects retail sales in November and December to total $1.013 trillion

NRF's annual holiday forecast predicts retail sales in November and December will grow 4.2% over 2025, equating to total spending of $1.013 trillion.

Women shopping for the holidays.

NRF 2026 annual retail sales forecast

NRF forecasts that retail sales in 2026 will grow by 4.4% over 2025 to $5.6 trillion.

NRF 2026 annual retail sales forecast FAQ

Browse frequently asked questions about NRF's annual retail sales forecast from 2026 to learn more about how the forecast is calculated.

Women shopping for clothes.